The Marketer’s Guide to Building a Thriving Health and Wellness Brand

Drawing on their decades of work in launching major pharmaceutical and wellness brands, healthcare marketing executives Markus Saba and Hilary Gentile provide a step-by-step formula for creating a strong, effective brand plan to launch and market your brand. Brand Plan Rx guides you through the difficult decisions that will build your brand, and shows you how to create a cohesive and clear brand story. As you master synthesis and clarity, you will create a clear road map to use as your sounding board for all the decisions you make. Ultimately, you’ll learn how to apply traditional marketing principles to the healthcare space so that your brand will make a marked difference in people’s lives.